Opening Session Overview of the Brazilian E-Mobility Market

Thursday, August 29, 2024

Time
09:00 am - 10:30 am
Hall
Expo Center Norte, 2nd floor
Room
Cantareira 3

Join this electrifying opening panel that brings together leading experts to discuss the prospects and opportunities of the electric mobility market in Brazil. It will also feature a panel discussion on public policies and necessary actions to promote electric mobility. Join us as we learn from key market players, who will provide first-hand insights and information in this high-level discussion.

09:00 am - 09:05 amWelcome and Introduction

Dr. Florian Wessendorf

Managing Director

Solar Promotion International GmbH

09:05 am - 09:20 amIntroduction and Contextualization of the Session Theme

Rafael Cunha

COO

movE Eletromobilidade

09:20 am - 09:35 amPresentation of ABVE, Market Figures and Perspectives

09:35 am - 09:50 amE-Mobility Ecosystem in Brazil: Market and Technology Opportunities

Dr. Rafael Augusto Seixas Reis de Paula

Prospecting and Opportunities Analyst

FUNDEP

09:50 am - 10:30 amPanel Discussion - How to Promote E-Mobility in Brazil?

Dr. Rafael Augusto Seixas Reis de Paula

Prospecting and Opportunities Analyst

FUNDEP

Alexandre Mohr

Business Developement Analyst

Volvo Trucks Latin America

Rafael Cunha

COO

movE Eletromobilidade

Robson Cruz

CEO

Barassa & Cruz Consulting

Speakers
Speaker
Dr. Florian Wessendorf, Solar Promotion International GmbH

Managing Director

Germany

Dr. Florian Wessendorf is Managing Director of Solar Promotion GmbH and Solar Promotion International GmbH. He is responsible for the global conference program and exhibitions in North America, South America and India. He has deep expertise in the solar industry, and formerly served as Managing Director of Photovoltaic Equipment at VDMA, where he was responsible for strategic development, market research and technology scouting, advocacy and policy advice, events, PR and marketing.

Speaker
Dr. Rafael Augusto Seixas Reis de Paula, FUNDEP

Prospecting and Opportunities Analyst

Brazil

Dr. Rafael Augusto Seixas Reis de Paula is responsible for searching new R&D project opportunities for Fundep (Fundação de Apoio da FUNDEP). His job encompasses the interaction among government, universities, and private firms (startups and/or established firms). He has deep expertise in energy transition, mainly managing R&D programs for the Oil & Gas and Automotive sectors in Brazil. He is also responsible for the Low Carbon Hydrogen workforce in the Brazilian Unitiy of the WEC (World Energy Council).

Speaker
Rafael Cunha, movE Eletromobilidade

COO

Rafael Cunha is an Electrical Engineer from the Federal University of Santa Catarina and writes the 'Electric Vehicles' column for FotoVolt magazine. He has several years' experience in projects for industrial installations, as well as in projects to implement an electrical work safety regulatory standard (NR-10) and is also a member of the study commission currently developing the NBR 17019 standard. Rafael is a co-founder of and the director of operations at movE Eletromobilidade, which provides technological solutions for managing the charging controls of electric vehicles.

Speaker
Alexandre Mohr, Volvo Trucks Latin America

Business Developement Analyst

Brazil

Alexandre Mohr is an experienced electrical engineer with a degree from Universidade Federal do Paraná (UFPR) and a post-graduate degree in Business Strategy from FAE Business School. With over a decade of hands-on experience in the heavy-duty transport industry, has contributed significantly as a development engineer for both hardware and software projects, helping to shape robust solutions that meet the sector's demanding requirements. Currently working as a Business Development Analyst in Volvo Trucks Latin America, he is focused on the implementation of business models for heavy-duty electric vehicles in the Latin American market, combining technical expertise with strategic insights to spearhead the transition to sustainable transportation.

Speaker
Robson Cruz, Barassa & Cruz Consulting

CEO

Brazil

Robson Ferreira da Cruz is a Mechanical Engineer, with a postgraduate degree in Automotive Engineering and currently pursuing a master's degree in Mechanical Engineering. He has extensive experience in the automotive sector, having worked in multinational companies such as DANA, BOSCH, VW, DAIMLER, and THYSSENKRUPP, focusing on engine management system calibration, internal combustion and electric engine development, and numerical simulation. He has led engineering teams in R&D projects for clients like VOLVO, AUDI, PORSCHE, and TOYOTA. Robson has also been a university professor in the fields of Quality, Statistics, and Industrial Technology. He is a member of LEVE at UNICAMP, the Society of Automotive Engineers (SAE), and coordinates the Infrastructure Working Group of the Electromobility Committee at AEA. Robson is also co-founder of Barassa & Cruz Consulting and Otsmah - Sustainable Energy Resources, which focuses on advanced telemetry and second-life battery use. He has developed algorithms for estimating the state of Li-ion batteries using Machine Learning and Artificial Intelligence techniques.

Further Content
Press Release
The smarter E AWARD 2025: Applications Are Now Open

November 4, 2024

One award, five categories, 15 winners and an abundance of innovative and intelligent ideas, products, services and projects:

Speaker
Danielle Oliveira de Souza, Eletricus

Key Account Manager

Brazil

Education and Specializations: - Graduated in Social Communication with a major in Public Relations from FKB University. - Postgraduate degree in People Management from FESB College Professional Experience: I have worked in the commercial area for more than 20 years, specializing in various segments such as food, communication, construction and technology. In 2019, I started my career in the electric mobility sector, following the growth of this market in Brazil and standing out for my dedication and positive results. Performance in the sector: Since the beginning of my journey in electric mobility, I have remained active in the industry, establishing direct channels with customers, partners and other stakeholders. My experience and skills in people management and communication are key to developing solid, strategic relationships.

Speaker
Dr. Rafael Augusto Seixas Reis de Paula, FUNDEP

Prospecting and Opportunities Analyst

Brazil

Dr. Rafael Augusto Seixas Reis de Paula is responsible for searching new R&D project opportunities for Fundep (Fundação de Apoio da FUNDEP). His job encompasses the interaction among government, universities, and private firms (startups and/or established firms). He has deep expertise in energy transition, mainly managing R&D programs for the Oil & Gas and Automotive sectors in Brazil. He is also responsible for the Low Carbon Hydrogen workforce in the Brazilian Unitiy of the WEC (World Energy Council).

Speaker
Suellen Ribeiro, Intelbras

Electrical Engineer

Brazil

Suellen Ribeiro has a degree in Electrical Engineering from the Federal University of Santa Catarina (UFSC), and after graduating she studied Electric Mobility: Policies, Planning and Business Opportunities at the State University of Campinas (UNICAMP). Throughout her career in the energy sector, she has worked as a researcher at the Electricity Systems Planning Laboratory (LABPLAN/UFSC) on the Synchronized Fasor Measurement (MedFasee) project, with the aim of monitoring the National Electricity System (SIN) in real time. She currently works for Intelbras, a highly qualified professional focused on developing innovative solutions for the electric mobility sector. With experience in the design and development of power supplies, lead-acid batteries, lithium batteries and charging infrastructure for electric vehicles, she also works closely with the sector's specific standards and regulations, thus ensuring that all the projects developed meet the required safety and performance standards.

Speaker
Robson Cruz, Barassa & Cruz Consulting

CEO

Brazil

Robson Ferreira da Cruz is a Mechanical Engineer, with a postgraduate degree in Automotive Engineering and currently pursuing a master's degree in Mechanical Engineering. He has extensive experience in the automotive sector, having worked in multinational companies such as DANA, BOSCH, VW, DAIMLER, and THYSSENKRUPP, focusing on engine management system calibration, internal combustion and electric engine development, and numerical simulation. He has led engineering teams in R&D projects for clients like VOLVO, AUDI, PORSCHE, and TOYOTA. Robson has also been a university professor in the fields of Quality, Statistics, and Industrial Technology. He is a member of LEVE at UNICAMP, the Society of Automotive Engineers (SAE), and coordinates the Infrastructure Working Group of the Electromobility Committee at AEA. Robson is also co-founder of Barassa & Cruz Consulting and Otsmah - Sustainable Energy Resources, which focuses on advanced telemetry and second-life battery use. He has developed algorithms for estimating the state of Li-ion batteries using Machine Learning and Artificial Intelligence techniques.

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