Robson Ferreira da Cruz is a Mechanical Engineer, with a postgraduate degree in Automotive Engineering and currently pursuing a master's degree in Mechanical Engineering. He has extensive experience in the automotive sector, having worked in multinational companies such as DANA, BOSCH, VW, DAIMLER, and THYSSENKRUPP, focusing on engine management system calibration, internal combustion and electric engine development, and numerical simulation. He has led engineering teams in R&D projects for clients like VOLVO, AUDI, PORSCHE, and TOYOTA. Robson has also been a university professor in the fields of Quality, Statistics, and Industrial Technology. He is a member of LEVE at UNICAMP, the Society of Automotive Engineers (SAE), and coordinates the Infrastructure Working Group of the Electromobility Committee at AEA. Robson is also co-founder of Barassa & Cruz Consulting and Otsmah - Sustainable Energy Resources, which focuses on advanced telemetry and second-life battery use. He has developed algorithms for estimating the state of Li-ion batteries using Machine Learning and Artificial Intelligence techniques.