Start-Ups: Key drivers for the Energy Transition: Innovating, Optimizing, and Financing a 24/7 Renewable Future

Start-ups are key drivers in creating a future-oriented energy world. By developing technological and digital solutions, they help make tomorrow’s solar products a reality and contribute to a renewable 24/7 energy supply. Innovative strength, agility, boldness and the development of products that are tailored to the market make start-ups a crucial building block of the energy transition.

Approaches to decarbonization, the optimization of generation technologies and energy consumption, the promotion of smart grids and software solutions for energy management play a significant role. They are the reason for the energy industry’s great interest in start-ups. Alternative financing models such as crowdfunding or impact investing also enable start-ups to mobilize capital for the transformation of our energy system from unconventional channels.

Brazil’s Green-Tech Boom: How Start-ups Are Powering a Sustainable Future in 2025

As of 2025, Brazil is witnessing a surge in green-tech innovation, with the startup ecosystem gaining momentum through favorable market dynamics, progressive government policies, and the rise of regional innovation hubs. The landscape is becoming increasingly attractive for entrepreneurs aiming to drive sustainability-focused ventures.

General Conditions

Brazil's green-tech sector is positioned for rapid growth, projected to reach approximately USD 2.56 billion by 2030, with a compound annual growth rate (CAGR) of 24.6% between 2024 and 2030, according to Grand View Research. This momentum is supported by Brazil’s rich endowment of renewable resources and a national shift toward sustainability.

In 2023, nearly 93% of Brazil’s electricity came from clean energy sources – primarily hydroelectric, with significant gains in wind and solar – marking a key milestone in its energy transition. This positions the country as a global leader in green energy, with its broader green economy projected to reach a value of $125 billion by 2040.

A number of Brazilian cities have emerged as green-tech and innovation powerhouses, each offering unique strengths. As Brazil’s economic center, São Paulo leads in venture capital investment, attracting over $2.5 billion in startup funding in 2023. Many of these investments are directed at sustainable and clean-tech ventures.

Plug Into Latin America’s Energy Future: Showcase Your Startup at The smarter E South America

Participating as an exhibitor at The smarter E South America – LATAM’s Largest Alliance of Events for the Energy Industry – offers green-tech start-ups a unique gateway to scale their visibility, connect with key stakeholders, and tap into the region’s fast-growing renewable energy market. With its focus on solar, energy storage, e-mobility, and smart energy solutions, the event gathers industry leaders, investors, policy-makers, and innovators under one roof.

For start-ups, exhibiting at The smarter E South America means access to a highly targeted audience actively seeking cutting-edge technologies and sustainable solutions. It provides a prime opportunity to showcase products, attract strategic partnerships, and engage directly with potential clients and collaborators from across Latin America and beyond.

For the first time in 2025 the event also features the Start-Up Pavilion as an excellent opportunity to enter the Brazilian renewable energy market. The Pavilion is offering visibility to emerging companies to more than 58,000 expected visitors. The 3-day event is attracting investors, utilities, installers, manufacturers and project developers from all over the world.

In short, exhibiting at The smarter E South America positions green-tech start-ups at the heart of Latin America's energy transition, turning exposure into tangible business opportunities.

Start-Up Pavilion at The smarter E South America

Do you want to show your innovative product or solution to a big audience? Join the Start-Up Pavilion!

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