Power2Drive South America Conference to Spotlight Innovations and Challenges in Brazil's Electric Mobility Market

Press Release – Tuesday, July 30, 2024

São Paulo/Pforzheim, July 30, 2024: Brazil's electric mobility market is at a crucial juncture. The highly anticipated Power2Drive South America conference is set to convene industry leaders, policymakers, and innovators to explore the burgeoning electric mobility market in Brazil. The event will feature a series of insightful panels and discussions, focusing on the latest advancements, opportunities, and challenges within the sector.

Brazil's electric mobility market is experiencing significant growth, driven by increasing consumer interest in sustainable transportation and supportive government policies. The adoption of electric vehicles (EVs) is on the rise, with notable investments in charging infrastructure and advancements in battery technology. Key trends include the development of smart charging solutions and the integration of renewable energy sources to power EVs.
However, the market faces several challenges. High initial costs of EVs and limited charging infrastructure are major barriers to widespread adoption. Additionally, there is a need for standardized regulations and policies to ensure cohesive market development. Addressing issues related to battery durability, recycling, and the economic feasibility of scaling up infrastructure are also critical to sustaining growth. Overcoming these challenges requires coordinated efforts from policymakers, industry leaders, and technology innovators to build a robust and sustainable electric mobility ecosystem in Brazil.
“We are thrilled to host Power2Drive South America, a pivotal event that brings together the brightest minds and leading voices in the electric mobility sector. This conference is not just about discussing the current state of the industry, but also about envisioning and shaping its future. Brazil's electric mobility market is at a crucial juncture, and through collaborative dialogue and innovative thinking, we can address the challenges and harness the immense opportunities before us. From smart charging technologies to groundbreaking battery solutions, and practical case studies, Power2Drive South America is the platform where transformative ideas and strategies are shared. We are excited to see the impact that this gathering will have on driving sustainable and efficient electric mobility forward in Brazil”, Dr. Florian Wessendorf, Managing Director Solar Promotion International emphasizes.

Overview of the Electric Mobility Market in Brazil
Kicking off the conference is a panel that promises to captivate all attendees with a comprehensive overview of Brazil's electric mobility market. Leading experts will discuss the sector's growth potential and the pivotal role of public policies in fostering its development. This session will provide an in-depth analysis of current trends and challenges, highlighting strategic actions needed to drive the market forward.

Smart Solutions for EV Charging: Intelligent Models and Standardization
A key focus of the conference will be the innovative advancements in electric vehicle (EV) charging technologies. Attendees will gain valuable insights into the latest smart charging models, including standardization and variable pricing solutions. This segment will cover the integration of these technologies into both residential and public settings, showcasing how smart solutions can enhance the efficiency and accessibility of EV charging infrastructure.

Challenges and Solutions in Batteries: Technologies and Applications
Recognizing the critical role of batteries in the advancement of electromobility, Power2Drive will dedicate a segment to exploring cutting-edge battery technologies and applications. Experts will delve into battery design projects, material innovations, and fast-charging technologies. This session aims to address the challenges of durability and recycling, emphasizing sustainable and efficient solutions for the future.

Realities of EV Charging in Brazil: Best Practices and Case Studies
The conference will conclude with a focus on the practical realities of EV charging infrastructure in Brazil. Featuring best practices and case studies from leading companies, this session will provide attendees with actionable insights into overcoming technical and economic obstacles. Participants will learn from real-life examples, gaining a critical understanding of successful strategies in the Brazilian electric mobility market.

About Power2Drive South America – LATAM’s Key Exhibition and Conference for Charging Infrastructure and E-Mobility

In 2024, Power2Drive South America has its premiere as LATAM’s key exhibition and conference for charging infrastructure and e-mobility. It will take place at the Expo Center Norte in São Paulo, Brazil, on August 27–29, 2024. The exhibition highlights the significance of electric cars for the energy mix and the sustainable transport of the future. It introduces innovative charging solutions, battery concepts and business models for sustainable e-mobility.

Power2Drive South America is the ideal meeting point for manufacturers, suppliers, installers, distributors, fleet and energy managers, e-mobility service provider and start-ups. The exhibition offers the opportunity to discuss the current trends and developments for the Latin American markets, as well as technology innovations and new business opportunities.

Together with Power2Drive Europe in Munich and Power2Drive India in Gandhinagar, the global Power2Drive exhibition series is represented on three continents.

Power2Drive South America will be held in parallel to Intersolar South America, LATAM’s largest exhibition and conference for the solar industy, ees South America, LATAM’s key event for batteries & energy storage systems, and Electrotec+EM-Power South America, the event for electrical infrastructure and energy management. All four exhibitions are part of The smarter E South America.

Organizers: Power2Drive South America is organized by Solar Promotion International GmbH, Pforzheim, Freiburg Management and Marketing International GmbH (FMMI) and Aranda Eventos & Congressos Ltda, São Paulo as the co-organizer.

www.powertodrive-southamerica.com

Power2Drive South America 2024
Exhibition Date: August 27–29, 2024
Exhibition times: 12:00pm–8:00pm
Conference Date: August 29, 2024
Conference times: 9:00am–8:00pm
Expo Center Norte – São Paulo, Brazil
To learn more about Eletrotec+EM-Power South America, please visit: www.empower-southamerica.com.br

Contact:
Gioia Müller-Russo
Solar Promotion International GmbH
Phone: +49 7231 58598-218
Mobile: +49 151 20835446
mueller-russo@solarpromotion.com

Press Contact:
Maria Abdalla
Aranda Eventos & Congressos Ltda
Phone : +55 11 3824-5300
Mobile: +55 11 98303-8319
mariabdalla@arandaeventos.com.br

Press Agency:
Pimenta Comunicação
Genilson Alves – genilson@pimenta.com – Mobile: +55 11 984 338 087
Regina Pimenta – regina@pimenta.com – Mobile: +55 11 981 366 835
Tatiana Cantoni – taticantoni@pimenta.com – Mobile: +55 11 952 102 225

Further Content
Press Release
Power2Drive South America: Latin America’s Key Exhibition and Conference for Charging Infrastructure and E-Mobility

July 29, 2024

Power2Drive South America will premiere as an exhibition and conference at the Expo Center Norte in São Paulo, Brazil, on 27–29 August 2024. Power2Drive South America focuses on charging infrastructure and e-mobility, and highlights the significance of electric vehicles for the energy mix as it bears on the feasibility of sustainable transport in the future. The event introduces innovations on charging solutions, battery concepts and business models for sustainable e-mobility.

Publication
Whitepaper Download: "E-Mobility and Charging – Global Status and Prospects for Brazil"

Published June 2024

Press Release
Launch of Power2Drive South America Exhibition and Conference 2024

June 29, 2023

Renewable energies, energy storage and e-mobility play a central role in achieving climate protection targets. As efficient and environmentally friendly mobility solutions, electric vehicles have an important contribution to make to the energy transition.

Press Release
Brazil and Mexico go Munich: Green Energy Transition in Latin America

May 29, 2024

Brazil and Mexico are highly dynamic markets for energy transition solutions.

Press Release
Setting the benchmark for the renewable energy industry: Conference highlights of LATAM’s Innovation Hub for the New Energy World release

June 18, 2024

Brazil can claim to be a beacon in renewable energy. In 2023, 93.1% of Brazil’s electricity came from renewable energy, with solar energy as the second largest source after hydropower with 37.2 GW or 16.5%.

Service Menu
You are using an outdated browser

The website cannot be viewed in this browser. Please open the website in an up-to-date browser such as Edge, Chrome, Firefox, or Safari.